
Overview
So you’ve decided to welcome a new puppy to your home – how exciting! If you’ve decided to provide a home for a new puppy rather than rehoming an older dog, it’s vital that you buy from a reputable breeder.
The importance of choosing the right puppy breeder
We prefer to think the best of people but there’s no denying it – there are some unscrupulous people out there whose only interest is profit, not the health and wellbeing of your new canine companion.
The best way to ensure you choose a healthy, happy pup is to do your research and to only do business with a responsible dog breeder.
Here are some top tips to help you choose a responsible puppy breeder and to get your new pet off to the best possible start.
Did you know?
The UK demand for puppies is around 800,000 a year. The UK GOV estimates that only 560,000 puppies are born each year in the UK, which leaves a further 240,000 who could be coming from anywhere.
How to spot a responsible breeder
As a private seller , they'll be happy for you to come to their house multiple times to visit the pups. Ideally, you should see the pups at 3-4 weeks old and take home at no earlier than 8-9 weeks
They'll happily show you the mother of the pups, and the father if possible. This is really important as it gives you a chance to check the temperament and health of the mother. It's ideal if you can see the pups feeding from their mother too
All good dog breeders will take the time to send regular updates and will happily answer your questions – over email, on the phone and later in the process, in person. They’ll be keen to make sure you’re a good match for the puppy too
They’ll be happy to arrange a time to visit that suits your schedule, and will ensure you get to see the puppies in the place where they were born and bred, giving you a chance to see how the mother interacts with the pups and how the pups are with each other
A good dog breeder will be happy to use the RSPCA’s puppy contract and show you their breeding license if they’re breeding and selling dogs as a business
Good breeders always provide genuine puppy vaccination certificates, paperwork for microchipping (legally, the puppy must be microchipped by the breeder before they are eight weeks old) and written details of any pest control treatments such as worming and fleas
They will not suggest or accept an offer of conducting a sale in a carpark, layby or other unsuitable location
“Never rush to choose a new puppy, and never, ever buy a dog on the first visit – however tempted you might be.”
Puppy breeder warning signs

They appear rushed and dismissive any time you try to ask questions about the puppies they’re advertising
They rush you into parting with your cash for a speedy sale, and offer to hand over the puppy at a random meeting point
They make excuses for the mother not being there when you visit. If mum isn’t there, the puppy wasn’t bred there. Sometimes you may be shown a dog and told she is the mother but she isn’t in reality
Important note: Kennel Club registration is no guarantee that you’ve found a responsible breeder, no matter what the breeder tells you
Never rush to choose a new puppy, and never, ever buy a dog on the first visit – however tempted you might be. Most good breeders have a waiting list for puppies, and a healthy, happy dog is worth waiting for. No good breeder will let a puppy go before they’re at least 8 weeks old, and many prefer to wait until 12 weeks.
How to choose the perfect pup
Always look for a puppy or dog who has the following characteristics. Our article on choosing a dog contains more top tips and helpful hints to help you pick the right pup.
Bright eyes and a lively, curious manner
Healthy, alert and active
A clean coat and a firm body
No sticky eyes or runny nose, sneezing, or matted fur
Moving around in a normal manner
If in doubt, always trust your instincts – if you think something is wrong or suspicious, it probably is.
If you have any doubts about the credibility of the breeder, contact your local council, Trading Standards Office or RSPCA.
Want advice on choosing a puppy breeder?
Your local vet may be able to help you find a reputable dog or puppy breeder, and will answer any questions you may have about welcoming a new puppy to your home.
Find your nearest vet using our Find a Vet page.
Join the club today
Get regular health checks, vaccinations, and more, all included in your plan.
Medically reviewed by Edward Davies, BVSc MRCVS
Published on 18/02/2019 • Reviewed on 08/02/2023
